It's that time of year again where people go crazy for Black Friday sales. If you're a small town and rural business owner, this is the perfect time to promote your products and services. Here are six tips to help you make the most of Black Friday marketing.
1. Build Your Black Friday Email List
Black Friday is the perfect time for you to grow your email list with subscribers that are interested in your upcoming offers and deals.
First, you will want to add an email sign-up form to your website that targets new visitors that may be interested in your Black Friday deals.
You might even want to consider offering a freebie (also known as a lead magnet), this could be for anything from a 25% off coupon, a free air duct inspection or free shipping. The goal of this is to capture your potential customer's interest by providing something valuable, so you can get permission to send them emails.
2. Plan Your Best Deal Of The Year
You should plan on offering at least 25-50% off. One way to make the most of Black Friday is to create special bundles of your best-selling products and services that offer a significant discount when purchased together.
We all know that the purpose of Black Friday is to offer big discounts to grow your business, but to compete with all the other Black Friday sales, you might need to go a little above and beyond. You could offer free shipping, no-questions-asked returns, or a small gift with each purchase.
3. Showcase Your Deals On Your Website
Your home page is your business's storefront, much like other businesses showcase their sale through a window display, You will want to display all your Black Friday deals on your website front page.
TIP: You will want to make sure your ecommerce is mobile-friendly. On Black Friday, more and more shoppers are using their mobile phones to find deals and make purchases. If your website isn't mobile-friendly, you could be missing out on a lot of business.
4. Post A Sneak Peek Of Your Black Friday Deals
A great way to promote your Black Friday sales is to create a short video of the products on sale, and be sure to mention the details for discount as well.
This makes customers anticipate your Black Friday sales, driving them to your website and supplying you with an extra boost for the occasion.
You will want to promote this on Facebook and your other social media accounts. You don't need to do anything fancy, a quick Instagram Reel, a YouTube short, or Facebook Live will do the trick.
5. Stand Out From The Crowd
Some customers become numb during the Black Friday shopping spree after seeing so many Black Friday posts on social media. There are a couple ways to avoid this, but a simple one is timing.
Start Your Big Sale A Little Early
You can start your sale on Thursday, calling it Black Thursday, instead of waiting until Friday. This allows you to seize the opportunity with less competition.
Continue Selling After Black Friday
Alternatively, you can skip the corporate competition and offer a Small Business Saturday deal. This allows you to stand out among your competitors and attract more local customers.
Cyber Monday is a day when people are specifically looking to buy items online, so it is another great opportunity for businesses to promote their products and services. It can help increase traffic to your website and generate more leads.
TIP: You don't need to put together a new sale for Small Business Saturday or Cyber Monday, you can always extend the sale to the whole weekend.
6. Tease Your Other Upcoming Sales
The Black Friday boast doesn't need to end in November. Consider teasing your next big sale after Black Friday ends.
You should start teasing your upcoming Christmas and New Year's sales. Just start hinting that there's more great bargains to come. A fun way to do this is to show the products in your newsletter with the discount hidden to build anticipation.
If you are a small business owner, don't miss out on the chance to participate in Black Friday. It's a great opportunity to sell more and attract new customers. You may just find that Black Friday is your most successful sales day of the year. So get out there and start planning your Black Friday strategy!
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