Long before the industrial revolution, businesses built relationships with people in their community and traded products that solved problems for each other. As a result, doing business in a community tended to be personal and considerate.
After the industrial revolution, mass production created a break from the traditionally personal and considerate marketing methods. High-pressure selling tactics were the primary way to increase sales. Instead of establishing long-lasting relationships, it was all about selling, selling, selling. Before the internet and social networks came into existence, it was simple for businesses to sell products in this manner.
Today, corporations are forced to make an effort to appear to be caring and more personal because people can learn about their inconsiderate customer service instantly online. This creates a unique opportunity for small businesses.
You don't have to sound like a used car salesman or a big corporation! So, you don't want to be too salesy, and you also want to grow more sales. It may seem like a catch 22, but being a small business is actually a strength, not a weakness!
One of your biggest strengths is the personal attention that you are able to give your customers. This allows you to build strong relationships with them and provide better customer service.
Considerate marketing is based on building relationships, not just sales. It's the kind of marketing that builds loyalty and keeps customers coming back for more.
The benefits can be a big game-changer! Considerate marketing:
- helps you stand out from the competition
- shows that you care about your customers and their needs
- builds trust with potential customers
- builds loyalty with existing customers
- improves customer satisfaction
- results in more sales from your new customers and repeat sales from your existing customers
In order to be successful, you must first understand the needs and wants of your potential customers and offer products or services that meet those needs. By taking the time to understand your customer and what they're looking for, you can create a marketing strategy that is both considerate and effective.
In a world full of marketing ploys, it may be hard to stand out. But being considerate can go a long way. Here are some considerate marketing strategies that will help you grow more sales:
Be relevant - once you have a good understanding of your ideal customer, you can tailor your marketing messages to appeal to them specifically.
Be personal - connect with your customers on a personal level. Personalized communications (like emails and social media DMs) show that you understand and value their customers as individuals, rather than just faceless consumers.
Be authentic - let your customers know what your business stands for, and don't be afraid to toot your own horn. If you have a great product, let them know! This is actually considerate.
Finally, don't forget the power of word-of-mouth marketing - make sure your current customers are happy, and they'll help spread the word about your business.
Your business is about more than just selling a product - it's about creating quality products that speak for themselves and building relationships with customers because their well-being matters. It's time to be considerate about how you take your products to market, and your customers will reward you for treating them with quality products and respect.
If you want to learn how to use considerate marketing strategies, check out our 3-month course, Grow More Sales.
This course will walk you through each and every step to create a marketing strategy that is tailored to your audience. You will learn how to understand what your customers want, and how to create content that resonates with them. By the end of the course, you will have all the tools you need to create a successful marketing campaign that will grow your sales.