In a recent study, it has been proven 81% of people do research online before making a purchase. That’s about 26 million people searching for businesses online.
If you don’t have a website, it's like you are playing hide and seek with more than three-quarters of your potential customers!
A website is like a virtual farm stand, always open and always selling your products or services to anyone who stops by, 24/7, 365 days a year.
A website gives you a chance to be found by the right audience, increases your credibility, and showcases your unique difference. It is critical to increase sales and growing your business.
How? The answer is simple: search engines.
Google, Bing, and other search engines consider the articles and products on your websites more important than your social media accounts and posts. When your potential customers are searching for a product or service, there’s a much bigger chance of someone ‘stumbling upon’ your website than a social media page.
What if I have a Facebook page instead of a website?
We often hear some businesses assume that a Facebook page is interchangeable with a website. The truth is, Google, Bing, and other search engines do not look for new posts on social media pages very often.
This means even if you are super active on Facebook, Instagram, Twitter or another social media platform, you only have a tiny chance of your posts showing up in one of the 8 billion searches on Google every day.
Did you know that 75% of customers judge a business based on their website design?
That’s why it is so important to make sure your website looks good on a mobile phone, tablet, laptop, and desktop computer.
A good-looking website that clearly communications who you are, what you provide and how it benefits your potential customers will help you stand out from the other businesses offering similar services in your area.
If you want to show your potential customers that you take your rural business seriously, then a professional website is a tool that you should add to your tool belt.
What's next?
Now that you know that you need a website, the next thing you should do is to learn what pages you need to make your website successful. Click here to watch the Essential Pages For A Successful Homestead Website webinar.