Who Should You Follow On Social Media?

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1. Your ideal customers are the people who are the most likely to buy from you. These are the people that currently looking for what you provide.

2. Business owners who have the attention of your ideal customers (also known as local influencers). They could be in completely different industries. They can introduce you to your ideal customers.

3. Your colleagues and business owners in the same or complimentary industries. They can give you encouragement, inspiration and new ideas.

Do you sell just to consumers? 80% of the people you follow should be consumers in your area and 20% should be colleagues and influencers. To make your business successful, it is critical that you focus your marketing efforts on people who are the most likely to buy from you.

Learn more tips like this on our MeWe page: https://mewe.com/p/smalltownandrural

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