Your website is your first impression. Make it count!
To have a successful business, it's not enough to just have a pretty website, you need a website that is effective too. An effective website will have all the information that people are looking for, and it will be easy to use. It's important to have a website that not only looks amazing, but is functional too.
Here are four things your potential customers are looking for when they visit your website:
1. A Clear Description of Who You Are
Someone who goes to your website shouldn't have to do investigative work to figure out exactly what you do. That means you should clearly state your name and summarize your services on the homepage. By doing so, you will be able to establish trust with your potential customers and differentiate yourself from your competitors.
It's like meeting someone for the first time. If you can't tell them what you do and who you are, they'll have a hard time understanding why they should work with you.
2. Easy-to-find Contact Information
You don’t want to lose a customer just because you made it difficult for them to get in touch with you, do you?
Always include several ways for them to contact you – phone, e-mail, and a contact form are all excellent options.
TIP: It is super important that your business name, address, and phone number are EXACTLY the same on your website as your Google Business profile, Yelp listing and other online business listings. When your name, address, or phone number are different, it can negatively affect how you show up on search engines like Google.
3. Show Pictures of You
If you're a business owner, it's essential to have pictures of yourself on your website. People like to see who they're doing business with, and it helps build trust. It doesn't have to be a professional headshot, just a picture of you smiling is fine.
If you don't have any pictures of yourself on your website, now is the time to add some. It will make a difference in how potential customers perceive you and your business.
4. Testimonials That Prove Your Worth
The best way to make your prospects believe you are good at what you do is by letting someone else sing your praises, so you don’t have to!
Your testimonials show your potential customers that your product works, and that gives them the assurance that others have tried and loved it.
TIP: If a customer says anything nice about you and your business, either in-person or online, you can transform it into a testimonial. Just send them a quick email with what you wrote to get their approval.
To summarize, if you want people to take you seriously, you need to have a well-designed website that includes all the key information about who you are and what you do.
First, you need to make sure your site includes an up-to-date description of who you are and what your business does. Second, make sure it's simple to discover your contact details. And third, you need to show pictures of yourself to build trust and credibility. Finally, make certain you feature one or more testimonials that demonstrate your ability to perform quality work.
Utilize your website to the fullest with our free Website Essential Pages Checklist here!